Anshu Arora Webpage

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<body> <html> <head> <title>Anshu's Web Page</title> </head> <body> <div> <table> <tr> <th rowspan="15"><img src="https://simba.savannahstate.edu/profiles/showImage.ashx?fname=Anshu&lname=Arora" id="photoImg" width=90%/></th> <th></th> </tr> <tr> <th colspan="2"><h1>Dr. Anshu Arora</h1></th> </tr> <tr> <td colspan="2"><h3><a href="http://simba.savannahstate.edu/profiles/profile.aspx?n=Anshu_Arora">Department Chairperson of Business, Associate Professor - Marketing</a></h3></td> </tr> <tr> <td colspan="2"><h3><a href="http://www.emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=ijoem">Area Editor – Marketing, International Journal of Emerging Markets</a></h3></td> </tr> <tr> <td colspan="2"><h3><a href="http://emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=6656">International Journal of Emerging Markets - Special Issue Editor - ‘Global Value Chains, International Trade, and Markets: The Role of Emerging Economies’</a></h3></td> </tr> <tr> <td colspan="2"><h3><a href="http://www.palgrave.com/us/series/14845">Series Editor: International Marketing and Management Research by Palgrave Macmillan</a></h3></td> </tr> <tr> <td colspan="2"><h3>College of Business Administration, Savannah State University</h3></td> </tr> <tr> <td colspan="2"><h3>Howard Jordan Building, Room # 236</h3></td> </tr> <tr> <td colspan="2"><h3>Phone: 912 358 3387 </h3></th> </tr> <tr> <td colspan="2"><h3> Fax: 912 358 3888 </h3></th> </tr> <tr> <td colspan="2"><h3>E-mail: <a href="mailto:[email protected]">[email protected]</a> </h3> </td> </tr> </table> </div>
<div> <h2>Biography</h2> <p>Anshu Arora, PhD, PMP is the Chair of Department of Business (Management, Marketing and Supporting Areas) and Associate Professor – Marketing in the College of Business Administration, Savannah State University, Savannah, Georgia, USA. She is a Certified Project Management Professional (PMP) from Project Management Institute (PMI), USA and holds a Foundation Certificate in IT Service Management from Information Systems Examination Board (ISEB), UK. Dr. Arora was awarded Ph.D. in the area of Consumer Navigation Behavior in Hypermedia CMEs from the Indian Institute of Technology, Delhi, India. She has been a Visiting Professor at ISC Paris Business School in France, University of California, Davis, and Thunderbird School of Global Management, Glendale, Arizona. She has more than a decade of industrial and academic experience. She has worked in companies like Hyundai Motors India Limited, Lufthansa German Airlines, and Siemens India.</P>
<p>Dr. Arora is the 2016 Chapter Chair for the Academy of International Business – Southeast (AIB-SE) conference, and was the 2015 conference chair for AIB-SE (http://www.aibse.org/2015-annual-conference/). She is the Area Editor of Marketing for the International Journal of Emerging Markets published by Emerald Publications, and she is the Editor for International Marketing and Management Research Journal Series published by Palgrave Macmillan, UK (http://www.palgrave.com/us/series/14845). Dr. Arora has published 35 research papers in national and international journals of repute, and has presented about 50 papers in national and international conferences. Her research interests and expertise include marketing analytics, social media strategy mix and social media measurement, stereotypical advertising polysemy, consumer behavior, ambient advertising, innovative experiential learning models in marketing and logistics / supply chain management, relational supply chain strategy relationships, and project management.</p>
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<div> <h2>Teaching</h2> <ul> <li class="teachLi">MKTG 3175 – Principles of Marketing</li> <li class="teachLi">MKTG 3179 – Global Electronic Business or Global E-Marketing or Digital Marketing</li> <li class="teachLi">MKTG 4175 – Advertising and Promotion Management</li> <li class="teachLi">MBAP 4071 – Marketing Management (MBA Course)</li> </ul> </div>
<div> <h2>Grants and Awards</h2> <ol> <li class="GLi">2016 Faculty Research Associate, Georgia Tech Center for International Business Education and Research, Georgia Institute of Technology, Atlanta, GA <p>Arora, A. & Arora, A. S. (2016) “Culture’s Impact on Consumer Responses to Visual versus Verbal Anthropomorphism: The Influence of Uncertainty Avoidance and Ethnocentrism”, Award: $2,000</p> </li> <li class="GLi">2016 Best X-Culture Instructor Award <p>Selected as the Top 30 professors of X-Culture project out of a group of 136 instructors and co-instructors teaching at 112 universities in 42 countries whose students took part in the 2016 X-Culture competition<a href="http://www.x-culture.org">www.x-culture.org</a></p> </li> <li class="GLi">NATIONAL SCIENCE FOUNDATION (2015 - 2016) GRANT <p>InTeGrate program titled “Collaborate to Heighten Awareness, Rejuvenate, and Train: CHARTing a course to bring Environmental Justice to the coast” for $ 50,000 (Collaborator) July 2015 to December 2016</p> </li> <li class="GLi">NATIONAL COLLEGIATE INVENTORS & INNOVATORS ALLIANCE (NCIIA) (Currently known as VentureWell) Grant <p>Course and Program Planning Grant # 11224-13 for $ 8,000 (Co- Principal Investigator) March 1, 2014 to August 31, 2015</p> </li> <li class="GLi">TITLE III GRANT from the US DEPARTMENT OF EDUCATION for $ 84, 662 (2012 - 2013); and $ 57,000 (2011 - 2012) <p>Global Logistics and International Business Center and Program Planning Grant (Principal Investigator)</p> </li> <li class="GLi">FACULTY DEVELOPMENT MINI-GRANT AWARD, SAVANNAH STATE UNIVERSITY (2013 and 2015) <p>Arora, A. S. (2015) “Culture’s Impact on Strategic Purchasing and Sustainability: A Cross-Cultural Investigation”, Academic Affairs’ Faculty Mini-Grant, Award: $2,500</p> <p>Wu, Jun, and Arora, A. S. (2013) “Do Stereotypes Ignite Polysemy and Strengthen Consumer-Based Brand Equity”, Academic Affairs’ Faculty Mini-Grant, Award: $2,500</p> </li > <li class="GLi">2010 ADVERTISING GRANT from ADVERTISING EDUCATIONAL FOUNDATION (AEF) <p>WINNER of AEF’s Visiting Professor Program (VPP) 2010: 14 proposals selected out of a pool of 64 Professor Applicants –"> <ah href="http://www.aef.com/partnership-programs/visiting-professor-program/vpp-lunchtime-talks/"> Worked at “Young and Rubicam (Y&R)” advertising agency </a>, New York under AEF Grant during July 12 to July 23, 2010; New York City, Ney York</p> </li> </ol> <div> <h2>Recent Research</h2> <ul> <li>Arora, Anshu S., and Arora, A. (2016) Consumer Responses to Slice-of-Life versus Slice-of-Death Advertising Appeals: Exploring the Role of Polysemy, Branding and Culture, accepted for publication in <em>Journal of Promotion Management</em>, forthcoming (ABDC Journal List Ranking: ‘B’)</li> <br> <li>Amit Arora, Arora, Anshu S., and K. Sivakumar (2016) <a href="https://www.researchgate.net/publication/301663270_Relationships_among_supply_chain_strategies_organizational_performance_and_technological_and_market_turbulences">Relationships among supply chain strategies, organizational performance, and technological and market turbulences</a>, <em>International Journal of Logistics Management</em>, Volume 27, Issue 1, pp. 206 - 232 (ABDC Journal List Ranking: ‘A’)</li> <br> <li>Arora, Anshu S., Wu, J., Amit Arora, Bacouel-Jentjens, and McIntyre, J. (2016) <a href="https://www.researchgate.net/publication/299412068_Miu_Miu_Diffuses_Prada_Coupling_Country-of-Origin_versus_Country-of-Manufacture_Effects_with_Brand_Authenticity_and_Contagion"> Miu Miu Diffuses Prada: Coupling Country-of-Origin versus Country-of-Manufacture Effects with Brand Authenticity and Contagion</a>, <em>Journal of International Consumer Marketing</em>, Vol. 28, Issue 4, pp. 228 – 250 (ABDC Journal List Ranking: ‘B’)</li> <br> <li>Wu, J., Arora, Anshu Saxena, and Arora, A. (2016), <a href="https://www.researchgate.net/publication/300084261_Experience_the_ambience"> Experience the ‘ambience’: Testing perceptions of ambient advertising innovations between U.S. and Indian consumers</a>, <em>International Journal of Emerging Markets</em>, Volume 11, Issue 2, pp. 148 - 174 (ABDC Journal List Ranking: ‘C’)</li> <br> <li>Arora, Anshu, Wu, Jun, and Ulysses, J. Brown, (2015), <a href="https://www.researchgate.net/publication/283775700_Do_Stereotypes_Ignite_Polysemy_and_Strengthen_Consumer-Based_Brand_Equity">Do Stereotypes Ignite Polysemy and Strengthen Consumer-Based Brand Equity?</a>, <em>Journal of Promotion Management</em>, Taylor and Francis Group, 2015, Volume 21, Issue 5, pp. 531 - 547 (ABDC Journal List Ranking: ‘B’)</li> <br> <li>Arora, Anshu Saxena, John R McIntyre, Jun Wu and Amit Arora (2015), <a href="https://www.researchgate.net/publication/276238462_Consumer_Response_to_Diffusion_Brands_and_Luxury_Brands_The_Role_of_Country_of_Origin_and_Country_of_Manufacture">Consumer Response to Diffusion Brands and Luxury Brands: The Role of Country-of-Origin and Country-of-Manufacture</a>, <em>Journal of International Consumer Marketing</em>, Volume 27, Number 1, pp. 3 - 26, <a href="http://dx.doi.org/10.1080/08961530.2014.974117">http://dx.doi.org/10.1080/08961530.2014.974117</a> (ABDC Journal List Ranking: ‘C’)</li> <br> <li>Amit Arora, and Arora, Anshu Saxena, (2015), <a href="https://www.researchgate.net/publication/271590915_Supply_Chain-Marketing_Shark_Tank_Experiential_Lab_Game_in_Interdisciplinary_Business_Education_Qualitative_and_Quantitative_Analyses"> ‘Supply Chain – Marketing Shark Tank’ Experiential Lab Game in Interdisciplinary Business Education: Qualitative and Quantitative Analyses</a>, <em>Decision Sciences Journal of Innovative Education (DSJIE)</em>, Volume 13, No. 1, pp. 21 - 43 (ABDC Journal List Ranking: ‘B’)</li> <br> <li>Arora, Anshu Saxena, Amit Arora, and Shailendra Palvia (2014), <a href="https://www.researchgate.net/publication/271670210_Social_Media_Index_Valuation_Impact_of_Technological_Social_Economic_and_Ethical_Dimensions"> Social Media Index Valuation through Social Media Performance Measurement Scorecard: Impact of Economic, Social, Technological and Ethical Dimensions </a>, <em>Journal of Promotion Management</em>, 20(3), 328-344 (ABDC Journal List Ranking: ‘B’)</li> <br> <li>Arora, Anshu Saxena, and Ulysses J. Brown III (2012). Hard-Sell and Soft-Sell Advertising Appeals with a ‘Polysemic’ Difference: A Purposeful Advertising Polysemy Perspective, <em>Advertising and Society Review</em>, 13 (2), <a href="http://muse.jhu.edu/journals/advertising_and_society_review/v013/13.2.arora.html"> http://muse.jhu.edu/journals/advertising_and_society_review/v013/13.2.arora.html</a> (ABDC Journal List Ranking: ‘C’)</li> <br> <li>Arora, Anshu Saxena (2012). The ‘Organization’ as an Interdisciplinary Learning Zone: Using a Strategic Game to Integrate Learning about Supply Chain Management and Advertising, <em>The Learning Organization</em>, 19(2), 2012, pp.121 – 133 (ABDC Journal List Ranking: ‘B’)</li> <br> <li>Wu, Jun, M. Muller-Kahle, Anshu Arora, R. Leseane (2013), The Impact Of Fit Between Anticipated And Actual Entry Mode Selection On Firm Performance: Evidence From China, <em>Journal of International Business Research and Practice</em>, (October 26, 2013), 7:133-154 Available at SSRN:<a href="http://ssrn.com/abstract=2345666"> http://ssrn.com/abstract=2345666 </a>.</li> <br> <li>Arora, Anshu Saxena, and Jun Wu (2012), <a href="http://na-businesspress.homestead.com/JMDC/AroraAS_Web6_5_.pdf"> Measuring Customized Communication Incongruity (CCI) through the Activation of African-American Stereotypes: Investigating CCI’s Effects on Advertising and Branding </a>, <em>Journal of Marketing Development and Competitiveness</em>, North American Business Press, 6(5), 2012.</li> </ul> </div> <div> <h2>Some of My Training Videos</h2> <ul> <li><a href="https://www.youtube.com/watch?v=ypXNz77s3vg"> Palisade Training Part I </a> on YouTube</li> <li><a href="https://www.youtube.com/watch?v=ETITCEsI8NQ"> Palisade Training Prt II </a> on YouTube</li> </ul> </body>
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Anshu Arora Webpage - Script Codes CSS Codes

table { width: 75%
}
#photoImg { float: center;
}
th { text-align: center;
}
h1 { text-align: left; color: blue; float: center;
}
h3 { color: blue; float: center;
}
h2 { color: blueviol;
}
.teachLi{ color: #e016b1;
}
.GLi{ color: #e016b1;
}
p{ color: #0a1b9b;
}
li{ color: #0a1b9b;
}
Anshu Arora Webpage - Script Codes
Anshu Arora Webpage - Script Codes
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Anshu Arora (anshusaxenaarora) Script Codes
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