Biography
Anshu Arora, PhD, PMP is the Chair of Department of Business (Management, Marketing and Supporting Areas) and Associate Professor – Marketing in the College of Business Administration, Savannah State University, Savannah, Georgia, USA. She is a Certified Project Management Professional (PMP) from Project Management Institute (PMI), USA and holds a Foundation Certificate in IT Service Management from Information Systems Examination Board (ISEB), UK. Dr. Arora was awarded Ph.D. in the area of Consumer Navigation Behavior in Hypermedia CMEs from the Indian Institute of Technology, Delhi, India. She has been a Visiting Professor at ISC Paris Business School in France, University of California, Davis, and Thunderbird School of Global Management, Glendale, Arizona. She has more than a decade of industrial and academic experience. She has worked in companies like Hyundai Motors India Limited, Lufthansa German Airlines, and Siemens India.
Dr. Arora is the 2016 Chapter Chair for the Academy of International Business – Southeast (AIB-SE) conference, and was the 2015 conference chair for AIB-SE (http://www.aibse.org/2015-annual-conference/). She is the Area Editor of Marketing for the International Journal of Emerging Markets published by Emerald Publications, and she is the Editor for International Marketing and Management Research Journal Series published by Palgrave Macmillan, UK (http://www.palgrave.com/us/series/14845). Dr. Arora has published 35 research papers in national and international journals of repute, and has presented about 50 papers in national and international conferences. Her research interests and expertise include marketing analytics, social media strategy mix and social media measurement, stereotypical advertising polysemy, consumer behavior, ambient advertising, innovative experiential learning models in marketing and logistics / supply chain management, relational supply chain strategy relationships, and project management.